March 10, 2018
- Singapore welcomed 146,000 Myanmar travellers in 2017, breaking previous arrival records and registering 28.3 percent year-on-year growth.
- The year-on-year growth of Myanmar visitors to Singapore in 2017 led that of Asian markets.
- The Singapore Tourism Board (STB) launches first-of-its-kind, exclusive travel package for Mandalay travellers in March 2018, appoints He’ Lay as Singapore brand personality, and introduces cruising for families and corporate incentive travel as part of 2018 plans for Myanmar.
MYANMAR achieved a record-breaking 146,000 visitor arrivals, or a 28.3 percent year-on-year increase, to Singapore in 2017, leading all Asian visitor markets in terms of percentage growth.
Myanmar visitor arrivals to Singapore peaked in April 2017 during the Thingyan travel season, with nearly 20,000 travellers – the most number of Myanmar visitors Singapore has ever welcomed in a month.
According to STB, the increase in Myanmar visitor arrivals was spurred by the lifting of visa requirements in December 2016 as well as increased marketing efforts in 2017, including the launch of Singapore’s new Passion Made Possible destination brand at the annual Singapore Festival consumer fair in September last year.
“More Myanmar visitors are choosing Singapore, drawn by the family-friendly environment that is easy to navigate, as well as the wide range of lifestyle experiences Singapore offers, including our leisure attractions and year-long calendar of lifestyle events. The lifting of visa requirements in December 2016 has also enhanced the ease of travel to Singapore, shortening the travel lead time and making planning hassle-free,” said Mr. John Conceicao, Executive Director, International Relations & Market Planning & Oceania at the Singapore Tourism Board.
“The 2017 tourism results are very encouraging and we will continue to launch more initiatives in Myanmar in 2018 to showcase why Myanmar visitors should return to Singapore over and over again,” he added.
STB’s Plans for Myanmar market in 2018
Riding on 2017’s record performance, STB has partnered SilkAir and the Union of Myanmar Travel Association’s (UMTA) Mandalay chapter to introduce an exclusive package for travellers from Mandalay and the surrounding areas for the coming Thingyan holiday. This is the first time there has been a Singapore travel package customised exclusively for the Mandalay market.
Launched at the Visa Travel Fair happening from 8 to 11 March 2018 at Mingalar Mandalay Shopping Mall in Mandalay, the travel package is priced from USD420 per person and includes return flights on SilkAir, a Singapore city tour, visits to top attractions favoured by Myanmar travellers, free and easy shopping opportunities, as well as optional health check-ups.
In conjunction with the launch, customers who purchase this package will receive a Changi Airport shopping voucher worth SGD 20 (approximately 20,000 Ks), which can be redeemed at any of the 350 shops at Changi Airport in Singapore.
Interested travellers may purchase the Singapore travel package at the Visa Travel Fair in Mandalay, or through key participating Mandalay travel agent partners including Columbus, World Connect, and Croton after the fair as well.
STB is also introducing open sea cruising to the Myanmar market, as a value-for-money, convenient vacation option especially suited to families and corporate groups. As part of its 2018 plans, STB is inviting top Myanmar companies that regularly conduct incentive trips to Singapore to experience the excitement of cruising from Singapore.